Marketing Manager

We are a leading global developer of digital and intelligent 3D -based design, engineering solutions, and information data management software solutions for the marine, process, and construction industries. Our story began in the 1980s and today we have over 330 proactive, engaged and growth-minded people in 16 countries around the world. Over 6000 customers are using our software solutions in 60 countries, and we are just getting started. We make it come true!

We are seeking a dynamic and results-driven Product Marketing Manager to join our global Marketing team. In this role, you will be generating brand awareness and driving demand and growth for Cadmatic’s design and engineering software solutions. You will plan, design, and execute marketing programs that not only increase new customer pipeline and sales but also expand and retains existing customer revenue. Working closely with our Solution Unit, global marketing team, and local commercial organizations, you will ensure our marketing efforts are aligned with business objectives and corporate branding. You will be reporting to our Chief Marketing Officer Toni Renberg, and you are located to Turku or Tampere, Finland. 

About the role: 

Your main responsibilities will include conducting market and customer research to gather insights planning and creating marketing content tailored to different stages of the customer journey, and developing integrated marketing campaigns to reach our customers and prospects. You will also be responsible for creating and updating marketing content such as our product pages, videos, webinars, podcasts, whitepapers and social media posts. Additionally, you will execute marketing campaigns across various channels, monitor their performance, and report on their effectiveness. Hosting podcasts or securing guests for webinars and podcasts and hosting events to generate new sales opportunities and deepen customer relationships could also be part of your role.

You will be joining a vibrant and collaborative team that is passionate about driving innovation and achieving excellence. Our global marketing team is composed of talented professionals with diverse backgrounds and expertise in various aspects of marketing, from digital and content marketing to event management and market research. You will work closely with the Solution Unit, which focuses on developing and delivering our cutting-edge software solutions, as well as with local commercial organizations to ensure our marketing strategies are effectively implemented across different regions. Our team values creativity, teamwork, and a proactive approach to problem-solving, and we are committed to supporting each other’s growth and success. You are located to our either our office in Turku or Tampere, but we are strongly believers of hybrid work model so you can flexibly juggle between your home office and our office. 

What we expect from you:

• Proven ability to create content and communicate in English
• BSc Degree in international marketing, digital marketing or product marketing
• At least three years of experience in a similar role, preferably in marketing B2B software solutions
• Proven track record in creating strategic marketing plans
• Expertise in creating product positioning and messaging that clearly differentiates us from competition
• Ability to develop compelling value propositions
• Experience in digital marketing, social media marketing, and content marketing
• Knowledge of the marine or process industry market is an advantage
• Sales experience is an advantage  

What we offer:

• A multicultural, supporting, and friendly work environment in a global company with high technology software products, a rapid growth strategy and customer-centric approach. 
• A stable, profitable company with a long history and a great future ahead. We believe in succeeding together.
• Competitive benefits and flexible working environment. We keep our work agile and get things done.
• An open and friendly culture. We want to be continuously improving and enjoy and have fun along the way.
• A growing business with lots of possibilities to delight our customers and develop professionally.

How to apply:

Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role right away or by the 19^th of November at the latest. We are only accepting applications that are submitted to our ATS. If you have any questions, do not hesitate to contact our CMO Toni Renberg (toni.renberg@cadmatic.com) or our Talent Manager Irene Paju (irene.paju@cadmatic.com).

Tagged as: Marketing & advertising